Food food food

Juice-Packaging

 

I’m breaking the fashion posts for now and moving onto something related to my current work for Orgran. With just one week away from the deadline the only thing that’s left for me is to print my proposed package designs and assemble them to physical mock ups. Orgran is a healthy living brand that specializes in gluten free food products and they’ve been around for years, so rebranding their entire image is a challenge, but a good one of course. I love food (who doesn’t?) and I love design…it makes sense that this is my kinda challenge and I especially love love love clever food packaging. This is my first corporate food branding task thanks to RMIT for this incredible opportunity. My One By Four Macarons design doesn’t count because that was just a made-up brand for a uni project. I’ll post more about my Orgran task next week! For now I want to update you on the endless amount of food packaging inspiration I found during my research for Orgran. It was tough deciding which ones to include in this post!

 

 

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It’s no ordinary bag

 

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Like with every other brand, Chanel just gets bolder and bolder by the years thanks to the super unique and talented Karl Lagerfeld. Karl is the perfect example of someone who “thinks outside the box” and sets trends for the fashion world to follow. First it was the lego bag and then came another unusual design. My friend told me about his crazy Chanel hula hoop beach bag which came out last year. It’s probably old news to everyone but it’s new news to me! Check this out, the mini ones cost $2,000 so can you image how much these bigger ones cost? That’s right, a hula hoop. You still gotta love Karl no matter what, he’s such an inspiration!!

 

 

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Designer paper shoes

These torn paper shoe collages by Nancy Standlee are funky and creative aren’t they? Collaging might look pretty simple but from experience it takes up so much of your time. It’s almost like a chaotic jigsaw puzzle; you have to use your own imagination to manually adjust the cutouts according to how you want it to look on the surface of the page. I came across Nancy’s works in search of some collaging inspiration for my packaging and editorial classes. That’s right, Uni just started and it’s officially the last semester of my Bachelor’s degree and I still haven’t come to terms with that yet (I think I’m enjoying uni too much). This week we had to make moodboards as a tool to give us a sense of inspiration and direction with our upcoming magazine and packaging projects. I haven’t done any collaging work since 1st year so I was a little slow to begin with. Mine definitely didn’t turn out as complex as Nancy’s…

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Photo 28-07-2014 12 07 52 am

This was one of my moodboards. A completely different one compared to my other chaotic ones but with lesser content. Now I understand why moodboards should be in the form of a really messy collage – inspiration is limitless.

A right-brainer by day and occasional blogger by night, you've landed on a place where I document life in the creative field and endless travels with friends and family

Design had evolved naturally, as a passion and a lifestyle beginning at an early age when I made trips back to the motherland, Indonesia, I experienced the surroundings and the lifestyle that was vastly different from what I was used to. I found myself passing by villages where children made their own toys with whatever was left around them; scrap metal, bits of cloth, banana leaves, and even cigarette butts. Despite this, the children were happy and proud with anything they created.

This image struck me and forever inspires me to contribute my skills to places that need it the most. Design helps me make decisions, while art helps me take risks. Both areas reward me with opportunities to create something impactful and everlasting!