What you’re about to see is a bunch of lime green-dominant photos that I directed and took myself. No need for ultra pro studio equipment, all you need is a standard DSLR, an external flash and some green paper. I say external flash because it creates THE perfect exposure plus it’s handy when you don’t have good lighting in the room. I usually shoot product photos with white backgrounds but not this time. You can’t deny that lime green is a pretty color!
I mentioned in the last post that I was working on a rebranding project for Orgran and I’m proud to say that it’s done! One was in plastic packaging and the other was in a box and both had to be two different products, I chose a muffin mix and penne pasta. Along with designing the new logo, another big part of the rebranding process was to get involved with food styling and food photography. I tried my best to cook up a 5 star pasta dish and bake a decent batch of muffins, the end result wasn’t too bad actually and it surprisingly tasted good (this is coming from someone who doesn’t cook at all!).
The packaging had to include a photo of the product and what influenced me to go with the green backdrop was my logo which also has green in it. It’s also differentiating the brand from its competitors; it’s not uncommon to see white backgrounds for a lot of Orgran’s competitors and other food products. I truly think green reflects the brand’s personality and their vision.
The first of my mock ups were still in its early days, it took me 3 trial prints of each product before I got to the finals. The pasta box is similar to the shape of a milk carton and the muffin mix plastic version is packed like a folded bag. Simple vectors are becoming a thing for me this year after working on the S&W project. I think it’s about time to update the original graphics for the instructions of the muffin mix.
And this is the original design as seen on the back of their current muffin mix.
About 3 weeks worth of ideation work and crafting, it was nothing but a solid learning experience.