The Pacific Collection


Colors from left to right: Tokyo Koi, Saigon Sunset, Bali Breeze, Hong Kong Harbour, Tahiti Pearls.


The Pacific Collection is in town baby!  Exurbe released  their Spring / Summer 2015 nailvarnish range a few weeks ago at the Fashion Hotel in  Zurich. You can see my artwork for the collection here and on the  Exurbe Cosmetics website   (still under development).  The project kicked off  as soon as  I came back from my holiday in Indonesia and Singapore and Melissa from Exurbe had already talked about plans of doing a seascape, summer-y theme. Basing it off the moodboard below, the idea struck me of naming the five colors after vibrant cities we’ve been to. They were places  that evoked a strong trademark color relevant to the colors shown in the moodboard.




The process was quick! The artwork was done in a  matter of days and all that was left to do is send the piece off to the nail varnish laboratory, scan it  and do  some  color calibrating. The computer detects 5 common color tones used in my artwork, from there it sends all that data to a machine that produces sample pigments.







Awesome to see Tokyo Koi and Bali Breeze as bestsellers from the collection. Saigon Sunset is also one of my favorites! While Exurbe do sell other makeup products, they’re a company that specializes in vegan-friendly nail polish. They have a strong market audience in Europe and are seeking to expand their brand  by partnering up with artists from every corner of the world. I’m looking forward to seeing who the next artist is for the next collection…it could actually be someone reading this post 😀

Branding madness



It may seem as though I’ve been very preoccupied with my artwork lately when in actuality I’ve done more design work this year than I have with my art so far! Be sure to have a look at my updated logo  portfolio  at the bottom.  Earlier this year  my manager and I started a small team dedicated to helping businesses refine and establish their own brand whether it would be a  company logo redesign, packaging design, hooking them up with wordpress-friendly sites, forming  an investor deck, or offering casual  one-on-one consultations on brand and  marketing strategy. We started this to extend our love for branding and in support of  many businesses  who do inspiring work to change people’s lives.  Here’s some work I’ve done for some really cool  upcoming brands.




Named after the female activist, Malala Yousafzai, Malala Coffee is a gourmet, organic ground coffee brand sourced from different parts of the world. Its purpose is to  give back 60-70% of annual profits to improve the world, with a focus on providing financial aid to the 3rd world education for young girls.




DNA focuses on life changing, confidence building transformations to aid any person in feeling and looking good in their own body. They are an exclusive, service-driven fitness centre, empowering you through a uniquely tailored holistic experience allowing you to spend minimal time for maximum return. They do not focus heavily on physical activity. Instead, they consult on both diet and exercise and promote a healthy eating regime.




That’s us! Endō = the skeleton of your business.




GuavaPass is an exclusive monthly membership program for consumers to take unlimited fitness classes at the best fitness studios. Classes include yoga, Pilates, indoor cycling, Crossfit, dance, mixed martial arts, among many others. It embraces and promotes healthy, modern, quality way of living. Here’s a fun fact:  The guava fruit has a great health potency with 4x as much antioxidants as oranges. Go make some guava juice people! 

Exurbe x mon.mon.



Apart from my 2NE1 shirt collection, I’ve been working on a  collaboration  with a Swiss nail polish brand, Exurbe Cosmetics. Every year they select an artist to represent their brand and create their own line of nail varnish colors. I can’t go through a day without wearing nail polish so making an artwork for Exurbe is a very fitting project for me. I’m already excited about this launch!





The Pacific Collection is driven by the colors of the seascape and it will be scheduled to release  this month at a Fashion Event in Zurich. More details to come here.

A right-brainer by day and occasional blogger by night, you've landed on a place where I document life in the creative field and endless travels with friends and family

Design had evolved naturally, as a passion and a lifestyle beginning at an early age when I made trips back to the motherland, Indonesia, I experienced the surroundings and the lifestyle that was vastly different from what I was used to. I found myself passing by villages where children made their own toys with whatever was left around them; scrap metal, bits of cloth, banana leaves, and even cigarette butts. Despite this, the children were happy and proud with anything they created.

This image struck me and forever inspires me to contribute my skills to places that need it the most. Design helps me make decisions, while art helps me take risks. Both areas reward me with opportunities to create something impactful and everlasting!