Malala Coffee

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Ever since starting an online branding service  with two of my good friends Ryan and Yuki, we’ve taken on projects of all shapes and sizes. Our team is small and we think it’s perfect, our minds are  always in sync and our trust in each other lead  Ryan to kickstart another brand: Malala Coffee. One thing that motivates us to get out of bed every morning is knowing that we have the  opportunity to change the world in the smallest ways. This is what Malala Coffee does for us.

Malala Coffee is more than a great organic coffee and a caffeine fix; it’s  hope.

It’s hope to the farmers we pay 2x the normal market rate. It’s hope to the consumer that coffee is being bought at a fair market rate. And finally, given that the brand is so heavily inspired by the work of Malala Yousafzai, the biggest aim is to give hope to tens of thousands of young girls in the 3rd world, the conservation projects we support and the regions hit with natural disasters who have no hope.

This is one of the major projects we’ve been working on throughout the year and it continues to grow day by day. I keep a tiny  jar of Malala Coffee beans on my desk to remind myself of how small a product can be to  create a large impact  on  the world. Also, they smell great! The beans are roasted in 4 different countries, each embody  a certain characteristic to it.


Visit the Malala Coffee website to see our range, our thinking and our team!

Mobile Mon


I’m over the moon I could finally get my website to be mobile friendly! You might think it’s super simple and not that much of a big deal but to me it is hah! Especially for a non web developer like me who knows the basics of coding…it’s a challenge.

For months it’s been horrible knowing visitors can only properly view my site on a computer. I’ve been reconstructing my site to make it fully  responsive for mobile and tablet devices for 1 full week. Working as a designer at Jin & Co. is almost like being back in class, it’s very rewarding  because I learn something new about the web everyday. Obviously web plays an important role in today’s society, especially  in my life. It doesn’t help when you  add your website into your instagram profile only to find out that it’s not mobile friendly! Initially my website was done with very basic knowledge of coding 3 years ago and ever since I started being an employee of Jin & Co. I worked with web developers  and revisited more code again.

I think in the light of design it’s extremely useful knowing how to code. Not saying it’s essential but personally, I find it  handy. Most of us are so focused with the web we might encounter a situation where coding is necessary either for our own  business site  or to understand whether certain elements you design in photoshop is  practical enough to construct for the web. Designers get so crazy over fancy  typography and cool visual effects (yes I’m guilty of this) but when we’re talking about user experience it’s not ideal to implement these kinds of things in all scenarios. To a certain degree, understanding the technical side enables you to provide a better  user experience for your customers. It’s also an added bonus to have a web developer boyfriend talk about programming languages….that’s right, our phone calls are about websites and coding oh snap.

International Design Forum 2015



Every year designers from all over the world anticipate  this event, it’s  almost  like a one-day  TED talk version for designers.  I must say Melburnians are pretty fortunate  to be hosts of the event every year! The 25th agideas took place last month at the Exhibition Center…yes it’s a bit of a delay posting this  but I was waiting for decent photos to accompany this post and I finally have some to share! It’s my very first time going to agideas and even luckier for me I was granted the business pass thanks to IdN magazine. I had an opportunity to talk with IdN’s lead guy Chris about my feature in their magazine and it lead to this unexpected invitation to rep the idN booth at agideas. It’s 8am that same morning Chris and his dad came from Sydney  and straight to the booth to help me and some of my uni friends to make sales throughout the day.



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Photo credits: Emily Leung Design



Neil Huxley – Mothership 



Masashi Kawamura – Party Lab. Photo credits: Emily Leung Design


We did get a chance to listen to some of the speakers when it wasn’t busy.  One of them was Neil who’s the art director for Avatar and Watchmen and he came down to visit us at the booth to take some photos (we got swarmed with paparazzi haha!). Aside from talking to him, listening to his speech  was  hilarious and then it came to Masashi Kawamura. I’ve heard a lot about Masashi  but didn’t catch his speech since it was busy at the booth. I love the photo my friend Emily took of this Masashi quote, he’s done major work  for  UNIQLO, Sony and even  made  Snoop Dogg’s ‘Gangsta Luv’ music video. No way.

A right-brainer by day and occasional blogger by night, you've landed on a place where I document life in the creative field and endless travels with friends and family

Design had evolved naturally, as a passion and a lifestyle beginning at an early age when I made trips back to the motherland, Indonesia, I experienced the surroundings and the lifestyle that was vastly different from what I was used to. I found myself passing by villages where children made their own toys with whatever was left around them; scrap metal, bits of cloth, banana leaves, and even cigarette butts. Despite this, the children were happy and proud with anything they created.

This image struck me and forever inspires me to contribute my skills to places that need it the most. Design helps me make decisions, while art helps me take risks. Both areas reward me with opportunities to create something impactful and everlasting!