Sagmeister & Walsh





Aizone campaign by Sagmeister & Walsh 

A few weeks ago my tutorial class was given a group project that required us to analyze an existing design business structure. My group chose one of the most eccentric, prominent design studios in the world, Sagmeister & Walsh. Based in NYC, S&W is a small multidisciplinary team specializing in various fields of design including web, branding, exhibition, packaging and furniture. They also work heavily in the art and film industries to expand their experimental nature and ethos of the studio. I thought the project was kind of an eye opener to the world of design and it was an excuse for us get to know S&W a little more. I’ve always LOVED S&W for being bold with their designs and it’s not often you get to see that in the many design firms out there. What I also love about them is their simple approach to design. They value good design – the end product has to work, it should establish empathy or evoke any emotional response and of course it has to perform to the highest standards! After hours of research we were able to develop this cute map…not gonna lie it’s my favorite part of our slideshow. Cheers to my awesome teammates Rainie and Summer for creating these awesome vectors yo! The vector portraits of Stefan Sagmeister and Jessica Walsh at the top were done by Rainie, you should go check her and her sister’s blog out for some quirky fashion inspiration and all things kawaii!!!



A right-brainer by day and occasional blogger by night, you've landed on a place where I document life in the creative field and endless travels with friends and family

Design had evolved naturally, as a passion and a lifestyle beginning at an early age when I made trips back to the motherland, Indonesia, I experienced the surroundings and the lifestyle that was vastly different from what I was used to. I found myself passing by villages where children made their own toys with whatever was left around them; scrap metal, bits of cloth, banana leaves, and even cigarette butts. Despite this, the children were happy and proud with anything they created.

This image struck me and forever inspires me to contribute my skills to places that need it the most. Design helps me make decisions, while art helps me take risks. Both areas reward me with opportunities to create something impactful and everlasting!