The ride-sharing service, Uber, was illegal from December 2015 to June 2016 in the Australian State of Victoria. It was deemed illegal due to a driver driving an unauthorised vehicle, who later won an appeal in court. With the support of many existing Uber users, this campaign assisted his appeal to court, forcing the state government to overturn their decision and legalise Uber once again. The online campaign went from February to May.
Brand Identity & UX /UI
GuavaPass partners with selected fitness boutiques across the Asia Pacific. Guavapass users have the ability to look up class schedules and studios closest to them. An integral feature of the website is a booking system which conveniently allows users to fully customize their class timetables across mobile, tablet and desktop devices.
Based in Australia, Jack London is a high end men’s fashion brand producing tailored London-esque suits. The intent of this brand concept is to be received as simple, edgy and classic. I incorporated colors from the mod symbol to reflect the brand’s influence of the 1960s classic mod fashion.
UX / UI
Eve is dedicated to selling a wide range designer frames. Frames can be purchased online as well as selected stores across the Australian region. This site is custom built, with inspiration drawn from the P & Co. brand.
A summation of a 12-page magazine spread highlighting the city of Portofino, Italy. KOLOUR caters to jet setters with a thirst for luxury living and travelling. It is a lifestyle magazine focusing on aspects related to art, design, architecture, travel and food.
Crazy in Love are known for their wedding planning workshops for the DIY bride. The overall personality of the brand is chic and modern. The organic circle and type supports the idea of the classes being a journey of planning and development.
branding x packaging
Orgran was founded to assist people in improving their health and provide nutritional alternatives for those with special dietary requirements. The concept offers a range of foods that are diverse, delicious and practical. They provide a 'closer to nature' beneficial difference that sets them apart from commercial brands.
These brand and packaging concepts maintain their traditional green color and offer two alternatives for their food products, eco-friendly boxes and recycled paper packaging.
SANE Australia provides an endless support system to those suffering from a mental illness but more importantly, they concentrate on fighting stigma.
My design solution aims to capture friendly and positive characteristics with a simple and clean approach. I wanted the logo to be relatable. The faces disguised within the letterforms emphasize the idea of spreading awareness about mental health. I chose to highlight their trademark blue color to stay true to their corporate image.
The aim is to develop a campaign for Oxfam Australia that triggers an emotive response and brings awareness to the issue of climate change and food security. Targeting the Australian youth, my concept behind these papercraft models is users can donate by downloading and making these set of meal templates from the Oxfam site.
The templates aim to help users understand where their food is coming from and guides them with making better decisions on food they eat. It's the small things we do in our lives that can create the biggest difference in this world; every little decision you make affects the people around you.
I'm passionate about living a healthy lifestyle, leading me to create this fun artifact. I wanted to educate people on what constitutes a burger. I thought about exposing data in a playful yet approachable way and at the same time it needed to convey a serious message: people should always know what they eat when embarking on a healthy lifestyle.
Part of this uni brief is to transform an ordinary supermarket item into a high-end product market that has a physical structure with surface graphics. It must minimize consumer waste (must be easily assembled and utilize as little resources as possible), should incorporate minimal gluing or none, must be distinctive from other product competitors, will collapse to a flat pack and must have an independent personality.