Lime green

What you’re about to see is a bunch of lime green-dominant photos that I directed and took myself. No need for ultra pro studio equipment, all you need is a standard DSLR, an external flash and some green paper. I say external flash because it creates THE perfect exposure plus it’s handy when you don’t have good lighting in the room. I usually shoot product photos with white backgrounds but not this time. You can’t deny that lime green is a pretty color!

 

I mentioned in the last post that I was working on a rebranding project for Orgran and I’m proud to say that it’s done! One was in plastic packaging and the other was in a box and both had to be two different products, I chose a muffin mix and penne pasta. Along with designing the new logo, another big part of the rebranding process was to get involved with food styling and food photography. I tried my best to cook up a 5 star pasta dish and bake a decent batch of muffins, the end result wasn’t too bad actually and it surprisingly tasted good (this is coming from someone who doesn’t cook at all!).

 

 The packaging had to include a photo of the product and what influenced me to go with the green backdrop was my logo which also has green in it. It’s also differentiating the brand from its competitors; it’s not uncommon to see white backgrounds for a lot of Orgran’s competitors and other food products. I truly think green reflects the brand’s personality and their vision.

 

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 The first of my mock ups were still in its early days, it took me 3 trial prints of each product before I got to the finals. The pasta box is similar to the shape of a milk carton and the muffin mix plastic version is packed like a folded bag. Simple vectors are becoming a thing for me this year after working on the S&W project. I think it’s about time to update the original graphics for the instructions of the muffin mix.

 

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And this is the original design as seen on the back of their current muffin mix.

 

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About 3 weeks worth of ideation work and crafting, it was nothing but a solid learning experience.

 

Food food food

Juice-Packaging

 

I’m breaking the fashion posts for now and moving onto something related to my current work for Orgran. With just one week away from the deadline the only thing that’s left for me is to print my proposed package designs and assemble them to physical mock ups. Orgran is a healthy living brand that specializes in gluten free food products and they’ve been around for years, so rebranding their entire image is a challenge, but a good one of course. I love food (who doesn’t?) and I love design…it makes sense that this is my kinda challenge and I especially love love love clever food packaging. This is my first corporate food branding task thanks to RMIT for this incredible opportunity. My One By Four Macarons design doesn’t count because that was just a made-up brand for a uni project. I’ll post more about my Orgran task next week! For now I want to update you on the endless amount of food packaging inspiration I found during my research for Orgran. It was tough deciding which ones to include in this post!

 

 

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Last days of semester 1

Happy winter to us Melburnians! Weather in the past few weeks was exactly the way I liked it, cold and sunny. Now the skies are getting a lil’ gloomy  but that won’t stop me from wearing color this winter. Bring on the winter fashion <3

I bought these boots in HKG last December. I’ve worn them non stop ever since the cold rainy days started kicking in this week. The color, THE COLOR..ahhhh watermelon pink is divine and a big weakness of mine.

We’re going into our last week of the semester and well, that only means one thing; CRAMMING AND EATING…..A LOT. Mom made a delicious bowl of Gado-gado (Indonesian salad) which is probably the most filling salad one could ever eat. Rich peanut butter sauce dressing, tofu, vegetables, tempeh, krupuk, potatoes and eggs, it surely is a nice treat for studying.

Continuing on the topic of food, I think I just had the best Korean meal bucket I’ve ever tasted at any restaurant. Oriental Spoon is just walking distance from RMIT and because of this, it’s become one of the main hangouts for me and my friends. Normally I’d order the cold sweet and spicy soba noodles at Oriental Spoon but no, not this time. I was craving the meal bucket from Seoul Soul, I didn’t think it’d be as good as theirs but I tried anyway. Yeah I was wrong. I still love Seoul Soul though….

Last weekend my group partners threw a mini picnic in the computer lab. It was a Saturday, hard at work so why not treat ourselves hey? Luckily no one else was there or else they would’ve stolen these awesome treats: kale chips, green tea kit kat, green tea cookies and macarons.

Hey hey, more food! But this time it’s actually for an Oxfam project that’s in collaboration with RMIT and DESIS.  Using my burger infographic as inspiration, here’s a sneak peek of one of the three sets of paper food models I’ve developed. Each have info on where each ingredient came from and other facts on its impact on climate change and food security. Like the burger project, the information is hidden underneath the surface of the meals. These models are aimed to be readily available on the Oxfam website where users can download the templates to make these fun food models themselves. This is a way of motivating the youth to donate, grasp a solid understanding of social issues like climate change and learn to make better decisions on the food you eat and how it’s positively or negatively impacting you and the people around you.

Finally for my elective, we were asked to create an artist book that documents our progress from the first week right to the last. Our final weekly project was a brief asking as to design a postcard and souvenir based on the inspiration we gathered from roaming around the CBD for almost two hours. What inspired me to draw up that wavy artwork was seeing this curvaceous piece of architecture in a lane way. I thought this best described my interpretation of Melbourne as it is a city known for its hidden gems.

A right-brainer by day and occasional blogger by night, you've landed on a place where I document life in the creative field and endless travels with friends and family

Design had evolved naturally, as a passion and a lifestyle beginning at an early age when I made trips back to the motherland, Indonesia, I experienced the surroundings and the lifestyle that was vastly different from what I was used to. I found myself passing by villages where children made their own toys with whatever was left around them; scrap metal, bits of cloth, banana leaves, and even cigarette butts. Despite this, the children were happy and proud with anything they created.

This image struck me and forever inspires me to contribute my skills to places that need it the most. Design helps me make decisions, while art helps me take risks. Both areas reward me with opportunities to create something impactful and everlasting!