2 years – that’s how long one of my local shopping malls took to renovate a new block within the complex. Now that the 1st phase is completed I’m already starting to hear these common remarks: “Chadstone competes with the shopping malls in Asia”, “it’s better”,”it’s bigger”. Why Asia? Shanghai, Jakarta, Manila, Bangkok, and Saigon— are crazy about developing and expanding new urban landscapes influenced by the malls in America. They serve as the global hub for multiple mega complexes.
Asia’s economy in this 21st century thrives on the ability to consume at levels at or near those of the US or Europe. Shopping is like a sporting culture to them, the influence of Sex and the City and the New York fifth avenue shopping fantasies appeal to them on many levels. Their malls are meeting spaces, glossy, air-conditioned indoor parks – a place to ignore the air pollution, poverty, and heat of the real world. So yes, for you folks travelling to South East and East Asia for the first time, now you know.
So how does Chaddy compare? In terms of variety and being able to cater to everyone, yes Chaddy is a massive win. From the top of my head here’s what Chadstone has to offer that the malls in Asia don’t have all under the one roof:
Kmart, Target, The Reject Shop and Daiso – perfect for anyone who wants to shop for everyday items. Art Riot, Stuff n Nonsense (costume shop), Kikki.K, Muji, Typo, and Lincraft shops – for the creatives. Bath and Body Works, Crabtree & Evelyn, The Body Shop, Kiehl’s and Aesop – for skincare and body products. Two leading Australian department stores Myer and David Jones situated next to the luxury district, and of course the luxury district itself: Fendi, Prada, Gucci, Valentino, Givenchy etc. A section of the lower level for kids; Armani Junior, Pumpkin Patch, Build a Bear, Bardot Junior, Toys R Us and a Legoland to be opened next year.
Coles, Aldi and Woolworths, seafood shops, premium butchers, an Asian grocer, a market for fresh food – all conveniently located near each other for those who do grocery shopping (I’ve never seen more than one supermarket in a mall overseas!). Two major food courts as well as private eateries and cafes scattered throughout the building – the favorites being Ladurée (Parisian cafe), Royal Stacks (burgers), Fonda (Mexican restaurant), Marae Izakaya (Sushi Train), Nene Chicken, Yokozuna (Ramen restaurant with green tea sweets) and of course, Hungry Jacks burgers (yum).
There’s already a Burberry across the road, this may be an extension?
Apple, Samsung and JB Hifi are there to accomodate the tech department and Nike, Adidas, Under Armor, Converse and Rebel Sport accomodate your sporting needs. A random Tesla showroom. Hoyts cinema complex. Watch repair, shoe polishing and key fitting services. A mini playground for kids. Sneakerboy, Platypus, Hype, Footlocker and Adidas Originals for you sneaker heads. And finally: Sephora, Uniqlo, H&M, Mecca Maxima, and Zara.
It is the Fashion Capital, but it’s more like the Variety Capital!
Singapore’s Marina Bay Sands, Jakarta’s Plaza Indonesia, Philippine’s Mall of Asia, Macau’s Venetian hotel and mall, Chengdu’s New Century Global Center: every one of them has their own target market, with each shopping experience differing to one another including Chadstone. In the Philippines you have an indoor ice skating rink and a theme park next door, Chengdu has an artificial indoor beach, Singapore and Jakarta houses more luxury brands and the Venetian in Macau has a huge mix of branded fashion and a casino/hotel complex. So in a way, you can’t compare any of them with Chadstone.
Taipei 101, Taipei
Marina Bay Sands, Singapore
I think Chaddy is still a win. Yes the size draws similarities with the mega malls in Asia but it depends on experiences shoppers want that define the word “better”. Perhaps shopping with family is ideal for you and you’ll probably find Chengdu or Philippines the better spot. Or if you solely want to shop for everything luxury in one spot then Singapore and Macau is your pick (they have Vertu phones, Richard Mille watches and Hermes bags – the most expensive brands in their specialty).
Chaddy just caters to everyone’s shopping needs – and even eating needs!