Branding madness



It may seem as though I’ve been very preoccupied with my artwork lately when in actuality I’ve done more design work this year than I have with my art so far! Be sure to have a look at my updated logo  portfolio  at the bottom.  Earlier this year  my manager and I started a small team dedicated to helping businesses refine and establish their own brand whether it would be a  company logo redesign, packaging design, hooking them up with wordpress-friendly sites, forming  an investor deck, or offering casual  one-on-one consultations on brand and  marketing strategy. We started this to extend our love for branding and in support of  many businesses  who do inspiring work to change people’s lives.  Here’s some work I’ve done for some really cool  upcoming brands.




Named after the female activist, Malala Yousafzai, Malala Coffee is a gourmet, organic ground coffee brand sourced from different parts of the world. Its purpose is to  give back 60-70% of annual profits to improve the world, with a focus on providing financial aid to the 3rd world education for young girls.




DNA focuses on life changing, confidence building transformations to aid any person in feeling and looking good in their own body. They are an exclusive, service-driven fitness centre, empowering you through a uniquely tailored holistic experience allowing you to spend minimal time for maximum return. They do not focus heavily on physical activity. Instead, they consult on both diet and exercise and promote a healthy eating regime.




That’s us! Endō = the skeleton of your business.




GuavaPass is an exclusive monthly membership program for consumers to take unlimited fitness classes at the best fitness studios. Classes include yoga, Pilates, indoor cycling, Crossfit, dance, mixed martial arts, among many others. It embraces and promotes healthy, modern, quality way of living. Here’s a fun fact:  The guava fruit has a great health potency with 4x as much antioxidants as oranges. Go make some guava juice people! 

Exurbe x mon.mon.



Apart from my 2NE1 shirt collection, I’ve been working on a  collaboration  with a Swiss nail polish brand, Exurbe Cosmetics. Every year they select an artist to represent their brand and create their own line of nail varnish colors. I can’t go through a day without wearing nail polish so making an artwork for Exurbe is a very fitting project for me. I’m already excited about this launch!





The Pacific Collection is driven by the colors of the seascape and it will be scheduled to release  this month at a Fashion Event in Zurich. More details to come here.

House of Cards (Amsterdam)



It’s been a month since the final night of the Amsterdam Light Festival and it’s crazy to think that being a part of it happened in such a short period of time. It was on one busy day at uni when OGE and Ryan contacted me to get a drawing done within one and a half days….one and a half days! I planned on doing uniwork that night but after seeing OGE’s proposal, I knew the artwork was worth the investment for a grand installation. Each card stands at over a metre tall and everyone had to draw a card of their choice to fill those 120 spots. I wish the giant card was in my possession right now but I think  OGE are keeping it for promotional purposes.




My card isn’t visible to the visitors walking on the street but it can be seen  on the Water colors boat ride.





This was the full artwork, the King of Print for the King of Hearts 🙂


A right-brainer by day and occasional blogger by night, you've landed on a place where I live and breathe all things art, design, culture and fashion. You'll find me documenting my life in the creative field, endless travels with friends and family and a bit of food.

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