First uni project of the year: Product packaging. Introducing a new and innovative brand personality into a product market by designing a new packaging item sounded like fun. I mean, I love coming up with crazy brand names, designing packages and creating logos but then when we found out we had to position our new brand into the HIGH END of the product market of our choice, I knew I was going to struggle with my product choice (it was compulsory for us to choose a product sold in supermarkets). Originally I thought of doing mi goreng packets but that wasn’t high end enough. So I thought of cookies, chocolate (lindt is high end), soap, shampoo, ice cream. Then bam! Macarons. I know for sure coles and safeway sell macarons in packets.
When I think of anything “high end” I think of Louis Vuitton, Christian Louboutin, Gucci, Chanel….you know the deal. Anything high class uses a limited color palette and their designs are always simple – minimal or no use of graphics, just text. It’s difficult to do that with any supermarket item because they rely a lot on imagery and color to assist in identifying the item. The only one major aspect that differentiates a high end product from a mid to low range product is typography. Typography is so important! And that’s one of the main things I focused on for this project.
I couldn’t find the exact flavors I wanted…I bought the macarons last minute gah!
The many mock-ups. Don’t know what I was thinking with the pink vector macarons. They look like sausages :S
That page should be titled ‘generation of ideas’ by the way. Yes, they’re making us to get into the habit of generating PDF folios (what a waste of my spare colby folders) but I kinda prefer it that way since it’s easier to organize the pages and it looks neater.