Can’t believe it’s already June

Damn time flies. Today was folio submission day meaning it’s the last day of semester 1 meaning it’s the start of holidays yay! It means no more waking up at 6am in those frosty mornings and no more worrying about uni work (for now). I finally have more time to do the things I want to do – catch up on my social life and of course create more art. However I do have to take my worries elsewhere, there’s still plenty of work to get done during the one month break. But for now it’s time to settle down for a bit phew.

It feels weird not handing in chunky black folders anymore, I remember the last two folio submission days I almost took up two train seats only because I was carrying several A4, A3 and A2 folios with me. What a joy that was. That’s another reason why I like the idea of PDF folios because it’s sooooo compact. Anyway here are some extra photos I’d like to share. I hope to blog more frequently these hols, I should be able to…hopefully. There shall be more goodies to share with you all soon.

IMG_8218

IMG_8209

IMG_8167

IMG_8202

IMG_8183

Black and yellow

IMG_7873-2

First uni project of the year: Product packaging. Introducing a new and innovative brand personality into a product market by designing a new packaging item sounded like fun. I mean, I love coming up with crazy brand names, designing packages and creating logos but then when we found out we had to position our new brand into the HIGH END of the product market of our choice, I knew I was going to struggle with my product choice (it was compulsory for us to choose a product sold in supermarkets). Originally I thought of doing mi goreng packets but that wasn’t high end enough. So I thought of cookies, chocolate (lindt is high end), soap, shampoo, ice cream. Then bam! Macarons. I know for sure coles and safeway sell macarons in packets.

When I think of anything “high end” I think of Louis Vuitton, Christian Louboutin, Gucci, Chanel….you know the deal. Anything high class uses a limited color palette and their designs are always simple – minimal or no use of graphics, just text. It’s difficult to do that with any supermarket item because they rely a lot on imagery and color to assist in identifying the item. The only one major aspect that differentiates a high end product from a mid to low range product is typography. Typography is so important! And that’s one of the main things I focused on for this project.

IMG_7906-2

I couldn’t find the exact flavors I wanted…I bought the macarons last minute gah!

IMG_7918-2

The many mock-ups. Don’t know what I was thinking with the pink vector macarons. They look like sausages :S

IMG_7926

That page should be titled ‘generation of ideas’ by the way. Yes, they’re making us to get into the habit of generating PDF folios (what a waste of my spare colby folders) but I kinda prefer it that way since it’s easier to organize the pages and it looks neater.

A right-brainer by day and occasional blogger by night, you've landed on a place where I document life in the creative field and endless travels with friends and family

Design had evolved naturally, as a passion and a lifestyle beginning at an early age when I made trips back to the motherland, Indonesia, I experienced the surroundings and the lifestyle that was vastly different from what I was used to. I found myself passing by villages where children made their own toys with whatever was left around them; scrap metal, bits of cloth, banana leaves, and even cigarette butts. Despite this, the children were happy and proud with anything they created.

This image struck me and forever inspires me to contribute my skills to places that need it the most. Design helps me make decisions, while art helps me take risks. Both areas reward me with opportunities to create something impactful and everlasting!