Great news, Muji’s opening its first store in Australia, right here in my city of Melbourne (at Chadstone mall to be specific). On a similar note, Daiso just opened yesterday at Chaddy and Melbourne will open its first UNIQLO store on Lonsdale street sometime in 2014. Some exciting stuff to look forward to so good on ya Melb, it’s about time we get updated. Next up, bring H&M and Forever 21 pretty please? Moving along now, Kenya Hara is a Japanese communication designer, design philosopher, professor and is Muji’s art director. He’s produced a number of exhibitions in Paris, Milan, Tokyo and London and is an author of several books, his most popular one being ‘Designing Design’. Since Mr Hara’s currently visiting Melbourne for the first time, RMIT were lucky to have him for an hour or two to give us a public lecture about his approach to design thinking and brand identity of Muji. If you didn’t know already Muji is a Japanese livingware brand that specializes in simplicity – simplicity achieved through a complexity of thought and design. Mr Hara talked about the concept of ’emptiness’ and how it ties in with traditional Japanese aesthetics to excel at turning simplicity into luxury. It is a means of communication, people invest their thoughts in “emptiness”.
MUJI opens on the 26th of November. You’ll receive a MUJI Original Cotton Shopping bag with every purchase on the day.
Cute notepad and pen packed in a MUJI envelop at the lecture