Lime green

What you’re about to see is a bunch of lime green-dominant photos that I directed and took myself. No need for ultra pro studio equipment, all you need is a standard DSLR, an external flash and some green paper. I say external flash because it creates THE perfect exposure plus it’s handy when you don’t have good lighting in the room. I usually shoot product photos with white backgrounds but not this time. You can’t deny that lime green is a pretty color!

 

I mentioned in the last post that I was working on a rebranding project for Orgran and I’m proud to say that it’s done! One was in plastic packaging and the other was in a box and both had to be two different products, I chose a muffin mix and penne pasta. Along with designing the new logo, another big part of the rebranding process was to get involved with food styling and food photography. I tried my best to cook up a 5 star pasta dish and bake a decent batch of muffins, the end result wasn’t too bad actually and it surprisingly tasted good (this is coming from someone who doesn’t cook at all!).

 

 The packaging had to include a photo of the product and what influenced me to go with the green backdrop was my logo which also has green in it. It’s also differentiating the brand from its competitors; it’s not uncommon to see white backgrounds for a lot of Orgran’s competitors and other food products. I truly think green reflects the brand’s personality and their vision.

 

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 The first of my mock ups were still in its early days, it took me 3 trial prints of each product before I got to the finals. The pasta box is similar to the shape of a milk carton and the muffin mix plastic version is packed like a folded bag. Simple vectors are becoming a thing for me this year after working on the S&W project. I think it’s about time to update the original graphics for the instructions of the muffin mix.

 

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And this is the original design as seen on the back of their current muffin mix.

 

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About 3 weeks worth of ideation work and crafting, it was nothing but a solid learning experience.

 

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Juice-Packaging

 

I’m breaking the fashion posts for now and moving onto something related to my current work for Orgran. With just one week away from the deadline the only thing that’s left for me is to print my proposed package designs and assemble them to physical mock ups. Orgran is a healthy living brand that specializes in gluten free food products and they’ve been around for years, so rebranding their entire image is a challenge, but a good one of course. I love food (who doesn’t?) and I love design…it makes sense that this is my kinda challenge and I especially love love love clever food packaging. This is my first corporate food branding task thanks to RMIT for this incredible opportunity. My One By Four Macarons design doesn’t count because that was just a made-up brand for a uni project. I’ll post more about my Orgran task next week! For now I want to update you on the endless amount of food packaging inspiration I found during my research for Orgran. It was tough deciding which ones to include in this post!

 

 

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My final year of Textiles

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Last week when I had dinner with a group of friends it occurred to me that I really do miss textiles and I often wonder why I don’t make time to sew up another garment. Oh that’s right, I love designing but I’m not much of a seamstress. In fact, I suck at it and don’t have the patience for it. One of my friends pulled apart her year 12 dress and made a whole new one out of it whilst my other friend is getting back into sewing by making patterns and blogging about it. It was nice to hear all of this which got me inspired.

Last year someone told me they thought my art would make good connections with the fashion industry and it made me think of how I could take my art to the next level. Also, undertaking last semester’s Ideation for the Object/Jewellery Design elective confirmed one thing: Fashion IS wearable art. It pushed my thoughts and perceptions far beyond my imagination and it has now brought me to this crazy idea of integrating my art onto clothes, literally. I’m keen on pursuing this idea as I can’t describe my love for merging art, design and fashion into one big ball of goodness. This will give me a chance to further explore textile and refine my sewing skills.

The last thing I made was a military-inspired trench coat and that was almost 3 years ago when I was completing my VCE. It felt like yesterday when I stayed back at school during the holidays and spent 6 hours working on it in an almost empty classroom. I took advantage of the textiles room every single day in term 3 by coming in during lunch breaks, staying back after school and whatnot…all in desperate need to finish this on time. My textiles teacher was kind enough to let her students in anytime, she’s the best! I loved her also because in my lowest points of making this garment she made me realize there’s always light when there’s darkness; nothing’s hard in life, only you make things hard for yourself. I hated but loved making this trench, boy I seriously couldn’t have made it any harder for myself but it was all worth it. Even if I didn’t get into Top Designs 2012 the journey was still worth it.

In the spirit of throwback Thursday, here are some sketches and photos of my developmental work for the 3-year-old trench. You’ll also notice I added some studs, of course I had to.

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A right-brainer by day and occasional blogger by night, you've landed on a place where I document life in the creative field and endless travels with friends and family

Design had evolved naturally, as a passion and a lifestyle beginning at an early age when I made trips back to the motherland, Indonesia, I experienced the surroundings and the lifestyle that was vastly different from what I was used to. I found myself passing by villages where children made their own toys with whatever was left around them; scrap metal, bits of cloth, banana leaves, and even cigarette butts. Despite this, the children were happy and proud with anything they created.

This image struck me and forever inspires me to contribute my skills to places that need it the most. Design helps me make decisions, while art helps me take risks. Both areas reward me with opportunities to create something impactful and everlasting!