All about Black Milk

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Over the weekend I woke up dead early to catch the Black Milk sample sale with a friend of mine and boy oh boy was it hectic or what!? Black Milk only sell their products online and the brand is popular for their nylon leggings with unique designs. I’m not a fan of those cheap-looking, plain black cotton leggings that should only be worn to gym but I am a fan of leggings with either a subtle or flowing pattern print design and ever since a friend introduced me to Black Milk last year, I immediately fell in love. This sale only happens once in a while and it’s worth going to if you’re a fan like myself. Everything was $30, literally  more than half the online price.

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Black milk designs can get over the top, some of them are too bright for my liking…I mean look at those pantone leggings and the triangular shaped ones! I’m not gutsy enough to wear those out in public.

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Ooh we also managed to stop by for a spicy pork meal bucket at Seoul Soul. Good treat after lining up in the cold for hours. SO GOOD!

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Here’s my collection of leggings/jeggings. In the end I got my hands on a pair of tetris leggings and I’m loving it! Shame most of the good designs were already gone by the time we arrived. The last purchase I made from BM was the koi fish print and it definitely isn’t going to stop there. Some other recent purchases I made were from Boohoo.com, UNIQLO, Forever 21, eBay and Topshop.

Black and yellow

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First uni project of the year: Product packaging. Introducing a new and innovative brand personality into a product market by designing a new packaging item sounded like fun. I mean, I love coming up with crazy brand names, designing packages and creating logos but then when we found out we had to position our new brand into the HIGH END of the product market of our choice, I knew I was going to struggle with my product choice (it was compulsory for us to choose a product sold in supermarkets). Originally I thought of doing mi goreng packets but that wasn’t high end enough. So I thought of cookies, chocolate (lindt is high end), soap, shampoo, ice cream. Then bam! Macarons. I know for sure coles and safeway sell macarons in packets.

When I think of anything “high end” I think of Louis Vuitton, Christian Louboutin, Gucci, Chanel….you know the deal. Anything high class uses a limited color palette and their designs are always simple – minimal or no use of graphics, just text. It’s difficult to do that with any supermarket item because they rely a lot on imagery and color to assist in identifying the item. The only one major aspect that differentiates a high end product from a mid to low range product is typography. Typography is so important! And that’s one of the main things I focused on for this project.

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I couldn’t find the exact flavors I wanted…I bought the macarons last minute gah!

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The many mock-ups. Don’t know what I was thinking with the pink vector macarons. They look like sausages :S

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That page should be titled ‘generation of ideas’ by the way. Yes, they’re making us to get into the habit of generating PDF folios (what a waste of my spare colby folders) but I kinda prefer it that way since it’s easier to organize the pages and it looks neater.

Saturday

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Good morning! Let’s go for a walk….to the mailbox. Welcome to my blog yo.

A right-brainer by day and occasional blogger by night, you've landed on a place where I live and breathe all things art, design, culture and fashion. You'll find me documenting my life in the creative field, endless travels with friends and family and a bit of food.

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