Lime green

What you’re about to see is a bunch of lime green-dominant photos that I directed and took myself. No need for ultra pro studio equipment, all you need is a standard DSLR, an external flash and some green paper. I say external flash because it creates THE perfect exposure plus it’s handy when you don’t have good lighting in the room. I usually shoot product photos with white backgrounds but not this time. You can’t deny that lime green is a pretty color!

 

I mentioned in the last post that I was working on a rebranding project for Orgran and I’m proud to say that it’s done! One was in plastic packaging and the other was in a box and both had to be two different products, I chose a muffin mix and penne pasta. Along with designing the new logo, another big part of the rebranding process was to get involved with food styling and food photography. I tried my best to cook up a 5 star pasta dish and bake a decent batch of muffins, the end result wasn’t too bad actually and it surprisingly tasted good (this is coming from someone who doesn’t cook at all!).

 

 The packaging had to include a photo of the product and what influenced me to go with the green backdrop was my logo which also has green in it. It’s also differentiating the brand from its competitors; it’s not uncommon to see white backgrounds for a lot of Orgran’s competitors and other food products. I truly think green reflects the brand’s personality and their vision.

 

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 The first of my mock ups were still in its early days, it took me 3 trial prints of each product before I got to the finals. The pasta box is similar to the shape of a milk carton and the muffin mix plastic version is packed like a folded bag. Simple vectors are becoming a thing for me this year after working on the S&W project. I think it’s about time to update the original graphics for the instructions of the muffin mix.

 

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And this is the original design as seen on the back of their current muffin mix.

 

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About 3 weeks worth of ideation work and crafting, it was nothing but a solid learning experience.

 

Food food food

Juice-Packaging

 

I’m breaking the fashion posts for now and moving onto something related to my current work for Orgran. With just one week away from the deadline the only thing that’s left for me is to print my proposed package designs and assemble them to physical mock ups. Orgran is a healthy living brand that specializes in gluten free food products and they’ve been around for years, so rebranding their entire image is a challenge, but a good one of course. I love food (who doesn’t?) and I love design…it makes sense that this is my kinda challenge and I especially love love love clever food packaging. This is my first corporate food branding task thanks to RMIT for this incredible opportunity. My One By Four Macarons design doesn’t count because that was just a made-up brand for a uni project. I’ll post more about my Orgran task next week! For now I want to update you on the endless amount of food packaging inspiration I found during my research for Orgran. It was tough deciding which ones to include in this post!

 

 

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It’s no ordinary bag

 

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Like with every other brand, Chanel just gets bolder and bolder by the years thanks to the super unique and talented Karl Lagerfeld. Karl is the perfect example of someone who “thinks outside the box” and sets trends for the fashion world to follow. First it was the lego bag and then came another unusual design. My friend told me about his crazy Chanel hula hoop beach bag which came out last year. It’s probably old news to everyone but it’s new news to me! Check this out, the mini ones cost $2,000 so can you image how much these bigger ones cost? That’s right, a hula hoop. You still gotta love Karl no matter what, he’s such an inspiration!!

 

 

pair1

A right-brainer by day and occasional blogger by night, you've landed on a place where I live and breathe all things art, design, culture and fashion. You'll find me documenting my life in the creative field, endless travels with friends and family and a bit of food.

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